I'm Ian Blackburn, a tech enthusiast, founder and CEO of and, and a keen amateur triathlete.  

On Aug 6th, 2017 I finished my first IronMan in Maastricht - it wasn't as fast as I would have liked, and I almost quit twice during it, but with the support of my family I crossed the line.  I used a Garmin Forerunner 935 and a Wahoo Elemnt Bolt for that event and for the training before it.

After that I decided to do my second IronMan in Wales and use Apple Watch to train for it. It went pretty well, and I learnt a ton about how to train and how to use Apple Watch, so much so I wrote a book about it. This site is a result of that and my continued training and use of Apple Watch and related technology. I hope you enjoy it.

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